Lately, many apparel companies come up with a more helpful marketing campaign strategy to the consumer through styling tips within their clothing line. I personally think it's genius. Not only it introduced the consumer (read: me) to see the new collection line, but it also helps with ideas on how to style it with other pieces which I find it quite appealing. I love Banana Republic because they always stay with the classic and polished look with a balance line of dark and bright colors. It's very suitable for a normal go-to-work business casual chic M-F.
Check out their recent Fall ad campaign - "13 Pieces = 31 Days of Style"
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